Relationship between Market Orientation and Firm Performance: The Mediating Role of Organizational Capabilities in Family Business

Ebru ERDOĞAN ÇELİK, Cemal ZEHİR

Öz


This paper aimed to understand how market orientation affects
family business performance that can build organizational capabilities in changing
and emerging market. This research is based on a survey of 840 participants from
family businesses in Turkey. The findings revealed that market orientation
positively contributed to organizational capabilities. Another purpose of the study is
the mediating effects of organizational capabilities on the association between
market orientation and firm performance. So, findings showed that entrepreneurial
capability is significantly mediated. As a result, all hypotheses revealed in the
research are supported.


Anahtar Kelimeler


Market Orientation, Organizational Capabilities, and Firm Performance

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Creative Commons Lisansı
Doğuş Üniversitesi Dergisi'nin içeriği Creative Commons Atıf-Gayriticari 4.0 Uluslararası Lisansı ile lisanslanmıştır.
 

İletişim:

Doğuş Üniversitesi Dergisi
Acıbadem Zeamet Sokak, No: 21
34722 - Kadıköy, İSTANBUL
E-posta: journal@dogus.edu.tr