Dynamic Rules of Action, Market Knowledge Absorptive Capacity and Firm Innovativeness: An Empirical Analysis

Halit KESKİN, Hayat AYAR

Öz


The concept of market knowledge absorptive capacity (AC) is one of
the dynamic capabilities that a firm has which is crucial for market success of the
organization. However, the effect of market knowledge AC on the firm innovativeness
(i.e. product and process) and the impact of dynamic rules of action embedded in
organizational structure and behaviors on this capacity is interestingly missing in the
AC literature. By investigating 241 firms, this paper indicates that a) dynamic rules
of action are positively associated with market knowledge AC variables, b) market
knowledge AC is positively related to firm innovativeness, c) firm innovativeness is
positively associated with firm performance. In addition, we show that market
knowledge AC influences firm performance via firm innovativeness.


Anahtar Kelimeler


Dynamic Rules of Action, Market Knowledge, Absorptive Capacity, Innovativeness

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Doğuş Üniversitesi Dergisi'nin içeriği Creative Commons Atıf-Gayriticari 4.0 Uluslararası Lisansı ile lisanslanmıştır.
 

İletişim:

Doğuş Üniversitesi Dergisi
Acıbadem Zeamet Sokak, No: 21
34722 - Kadıköy, İSTANBUL
E-posta: journal@dogus.edu.tr